Alisa is a nationally recognized executive compensation expert who counsels individual executives on the full range of compensation-related matters, specializing in tax and equity matters. She
also serves as RED Law’s resident authority on mergers and acquisitions. Alisa’s thirty
years of experience on both sides of the table makes her uniquely qualified to represent our
executive and founder clients.
For 15 years, Alisa served as managing partner of San Francisco's Levine & Baker LLP. She was
a founding partner with the Mountain View law firm GCA Law Partners LLP (formerly General
Counsel Associates), and before that practiced with the employee benefits group at Wilson
Sonsini Goodrich & Rosati and the tax group at Fenwick & West. During 2000-2001, she served
as Executive Vice President/General Counsel of Snapfish.com Corporation in San Francisco.
Alisa is the author of two books on equity compensation: The Stock Options Book (2004 –2017;
18th Ed.: 2017), a comprehensive overview of the law, and The Law Of Equity Compensation
(2006)(Baker and Rosen), a treatise on equity compensation-related litigation. She is a
contributing author to Selected Issues in Equity Compensation (2000- 2018). Her articles have
appeared in publications ranging from The Wall Street Journal to the Journal of Taxation, and she
has been a frequent contributor to on-line and print journals in her field.
Alisa was a founding member of the Board of Advisors of the Certified Equity Professional
Institute, and served on the MyStockOptions Board of Advisors, the myNQDC Board of Advisors
and the NCEO Stock Option Advisory Board. She was a longtime member of the editorial board
of the Journal of Employee Ownership Law and Finance.
In 2009, Alisa was elected a Fellow of the American College of Employee Benefits Counsel, a
recognition by her peers of her outstanding accomplishments in the field. Since 2013, Alisa has been named annually to the SuperLawyer List for her employment law practice and recognized
as one of the top woman lawyers in Northern California.
Alisa received her B.A. and M.A. in English with honors, and her M.S. in higher education with
distinction from the University of Pennsylvania in Philadelphia. She earned her J.D. with honors
from Georgetown University Law Center in Washington, D.C., where she was an associate editor
of the Georgetown Law Journal.
Alisa is a distinguished professional playwright (under the pen name AJ Baker) and the Executive
Artistic Director of 3Girls Theatre Company in San Francisco.